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Project
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Interim mandate:
Centrum Multivitamins Launch
Sweden (OTC)
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Function
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Business Development
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Company
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Haleon, global Consumer-Healthcare-Company
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Role
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Project Lead: Business development and launch
preparation for Centrum multivitamins as a new
brand in Sweden.
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Interim Management Project
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Business Development
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Tasks
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- Analyzing market and competitive data.
Conducting U&A study to understand the SWE
supplement market.
- Strategic responsibility and
cross-functional team lead (NPI-Team,
Regulatory, Medical, KAMs, Supply Chain,
Customer Marketing).
- Strategic brand positioning of the Centrum
Brand and development of a range of potential
concepts derived from the medical strategy.
Conducting a concept test to identify the
winning concepts with strongest claims and
consumer appeal.
- Set up of Centrum business plan including
customer strategy and presented it to board.
- Kick-off launch preparation incl. set up
website
centrumvitaminer.se.
- Developed 10 SKUs up to launch readiness
with third party suppliers or Haleon companies.
- Developed annual brand plan and customer
strategy with strong focus on pharmacies,
grocery, and online.
- Conception and implementation of training
courses for internal and external (pharmacies).
- Sampling strategy to increase Centrum gummy
reco rate with A-pharmacies.
- Handover of launch project to local brand
management.
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Key Achievement
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Development of strong launch portfolio ready for
launch in time.
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