Interim Management Project 2, example OTC Pain

Project	Interim Mandate: Voltaren Pain (OTC), DACH
Function	Various functions as Senior Brand Marketing, Innovation Marketing, Expert Manager
Company	Former GSK, today Haleon, global Consumer-Healthcare-Company
Role	Initially, I started as Senior Brand Manager for Voltaren Systemics/Topical, progressing to take on additional responsibilities as Expert Manager and Innovation Manager.
Interim Management Project	Bridging the gap
Tasks	Project Lead Senior Brand Manager: Analyzing market and competitive data, building and execution of annual brand plans with full budget responsibility. Portfolio Management. Digital activation of Voltaren Healthy Workout Program during COVID (https://www.healthy-workout.de/). Voltaren Systemics: Repositioning of Systemics with a new ATL coms driving performance to strong market shares. Voltaren Topics: Adaptation of functional ATL coms on core segment with new cap (one-click-cap only) into all communication channels – offline and online. Project Lead Expert Manager: Creating an Expert activation with full PA strategy development and asset development via translating medical content into target group-oriented PR articles. Conception and implementation of training courses for HCPs. Project Lead Innovation Manager Assessment of systemic Paracetamol opportunity during COVID. Voltaflex reactivation business case. Project Lead digital innovation for chronic sufferers.
Key Achievement	Development of the marketing strategy and campaign concept for Voltaren Dolo which resulted in a significant increase in market share.