Interim Management Project 3, example OTC Smoking Cessation

Project	Interim mandate: Brandlead Nicotinell Sweden (OTC)
Function	Senior Brand Manager
Company	Haleon, global Consumer-Healthcare-Company
Role	Brandmanagement Nicotinell Schweden
Interim mandate	Operational Brand Management
Tasks	Analyzing market and competitive data, building and execution of annual brand plan with full budget responsibility. Cross-functional team lead (Customer Marketing, Regulatory, Medical, KAM, Supply Chain). Localization of new Nicotinell campaign for all channels (TVC, Youtube, Social, Website, Paid Search). Building new NGO cooperation strategy. Co-working with expert manager to identify new sales opportunities, e.g. hospitals, based on KPIs. Portfolio optimization based on medical recommendation and SKU performance. Commercial Innovation (launch of new patch size) missing in the portfolio. NPI strategy for online business with new virtual packs. Claims rework to defend against new competitive SNUS segment. Marketing materials for professional target groups (KOL, organizations, pharmacies).
Key achievement	Reach of all time high market share by strong execution of annual brand plans.